Comprehensive Early Intervention: 9 Strategies to Integrate
By Paul Binsfeld
A nurse hotline can serve
as a centralized communication hub to initiate an “early intervention”
approach, as it enables organizations to promptly report injuries and set
claims down an optimal path, right from the start.
In
general, early intervention aims at interceding on a work-related injury
immediately and getting all relevant stakeholders involved as soon as possible
to manage the injury and claim toward the best-possible outcome.
Over the
years, organizations have implemented various early intervention strategies,
such as return-to-work (RTW) programs, injury prevention, data management, and
accident investigations. However, these initiatives often operate in silos
within an organization. Comprehensive early intervention combines all
strategies into one integrated approach, so initiatives interact with one
another for optimal success.
Without
structured processes and a managed approach, the claims process can become
highly reactive. Early intervention is designed to initiate a proactive and
coordinated response at the earliest, most critical point at which an
organization can control medical care, claims costs, RTW outcomes, and employee
satisfaction. In this week’s article, we discuss early intervention strategies
that can be integrated with a nurse hotline’s injury triage service for greater
success.
1. Foster a RTW Culture
Organizations are striving to cultivate an
appropriate RTW culture as part of their early intervention approach. In the
past, organizations may have had an all-or-nothing attitude with an injured
employee classified as either “off work” or released to “full duty.” Today,
they are re-envisioning a RTW culture that embraces the concept of temporary
work assignments to accommodate injuries and work restrictions. Many
organizations have already established a RTW program, but they must continually
foster awareness of RTW objectives among supervisors and employees.
2. RTW Database
Online RTW databases enable workers’
compensation programs to improve results. With regard to RTW, the road of least
resistance is usually the one most travelled. Physicians often rely on injured
employees to describe their job duties during a visit. In these situations,
employees may inadvertently overstate responsibilities and if those functions
fall outside an injured employee’s current capabilities, the physician will
prescribe time off from work, which inevitably leads to lost time and indemnity
costs. Treating physicians do not have a convenient way to verify a job
description. However, with an online database, organizations have essential job
descriptions and transitional work assignments that have been pre-approved by
departments and stand ready to use when injuries occur. Information from the
RTW database can easily be sent to a physician’s office when work restrictions
exist.
3. RTW Coordinator
Many organizations that have a RTW program
want to achieve even better adherence to program standards. They often find
that a missing factor is centralized coordination to facilitate a systematic
process. To address this, some organizations have chosen to employ or designate
a RTW coordinator, a specialized professional who assists in ensuring optimal
RTW results for each and every claim.
The coordinator primarily serves as a RTW
advocate, communicating with the treating physician, injured worker, and
employer to establish a RTW plan that meets everyone’s needs and objectives. In
addition, the coordinator provides a greater level of accountability and
oversight for the program.
With a nurse
injury hotline on the front-end, the RTW coordinator will receive an injury
report and additional information to immediately initiate the RTW process.
Utilizing an integration of early intervention strategies, the coordinator can
use the online RTW database to track and report on RTW progress, as well as
send job descriptions and temporary work assignments to a treating physician.
This can often occur while the injured employee is still at the provider’s
office. The doctor can then use this information to make a more informed and
accurate RTW decision.
4. Data Management
In an early intervention program, the
collection, management, and dissemination of injury information begins with an
incoming call to the nurse hotline. Using advanced technology, a nurse hotline
has the ability to instantaneously and seamlessly send injury reports and
related data to employers and other entities, such as regulatory agencies,
medical providers, third-party administrators, insurance companies, and
brokers. It’s important that the nurse line utilize the latest web-based
capabilities and state-of-the-art infrastructure to transfer data at a level of
speed, reliability, and transparency that’s expected in today’s e-commerce
society.
Data flexibility is also important in meeting
the specific needs of various entities. For example, organizations may want
information in a variety of data formats, a “first report of injury” (FROI)
service to meet different state-reporting mandates, and summary reports based
on unique requirements. With a flexible IT platform, a nurse hotline can easily
add or modify fields, as well as reports. Data feeds are also made available,
so organizations can pull data into their own systems for further analysis,
benchmarking, and forecasting.
5. Safety Initiatives
In addition to the initiatives above,
organizations take safety and injury prevention very seriously. With a nurse
hotline collecting extensive injury information, employers can leverage this
data to identify and address injury-prone areas. In addition, data can be
mapped to auto-populate into an organization’s unique forms, such as an
incident report or accident investigation form, to optimize efficiency. Some
employers have formed a safety review board to discuss each accident, how it
happened, and what can be done to prevent similar incidents in the future. The
board also analyzes quarterly and annual reports to identify new and emerging
trends, which it can then target with safety and injury prevention initiatives.
6. Training & Promotion
To ensure optimal adoption of early
intervention strategies, including safety and injury prevention initiatives,
supervisors and employees must receive adequate instruction and training. With
today’s technological advances, there are many convenient training options,
such as online self-paced learning, education via teleconference, and web-based
training via service providers such as WebEx. Distributing and posting
promotional material—such as posters, wallet cards, and stickers—also helps to
remind supervisors and employers of early intervention strategies, such as
reporting injuries to the toll-free nurse hotline. Together, training and
promotion ensure a greater likelihood of adoption and integration of programs.
7. Ongoing Provider Communication
Many organizations have developed a list
of preferred providers, but they should also plan to perform ongoing outreach
to ensure providers understand program objectives and are engaged as partners
in helping achieve best-possible results. For example, organizations can make
physicians aware of the availability of modified duty assignments to
accommodate work restrictions, and introduce them to key program stakeholders,
such as the workers’ compensation program manager, HR representative, or RTW
coordinator. In the absence of this type of targeted communication, medical
providers will often take a conservative approach, allowing injured employees
to return to work when they feel ready. Many organizations reach out to their
preferred providers on a regular basis—often once a quarter—to make them aware
of any changes and to discuss and review program objectives, performance, and
patient satisfaction.
8. Stakeholder Synchronization
People—such as supervisors, claims
adjusters, physicians, and nurses—provide the all-important personal touch in
the workers’ compensation process. To synchronize stakeholders, organizations
must facilitate a seamless hand-off of information and tasks, so each person
can focus on the activities, claims, and injuries that require their attention
and specialized expertise, at the most optimal time in the claims process. For
example, claims adjusters must be able to launch an immediate and thorough
investigation regarding the mechanics of an injury (e.g. how the injury
occurred, what body parts were affected, etc.), and witnesses must be
identified and interviewed early. Ultimately, coordinating tasks and sharing
information so stakeholders are “in the know” and on the same page helps to
mitigate adverse loss development, particularly if the claim is disputed and an
attorney becomes involved.
9. Fraud Prevention
Workers’ compensation has become
increasingly vulnerable to claimant fraud, particularly in today’s difficult
economy. Obviously, prevention must begin with early intervention. When
injuries are reported late, lag times leave the door open for inconsistent
accounts of the nature and severity of an injury. Although a nurse hotline was
designed to provide immediate response to injured employees, it has the added
benefit of assisting with fraud prevention. Later in the life of the claim, a
nurse’s careful documentation can help claims staff to monitor for
inconsistencies with the original injury report—often an indicator for fraud
and abuse.
In addition, when suspicious cases are
identified early, organizations can take steps to discourage claimants from
further taking advantage of the system. For example, the sooner injuries are
reported; the sooner organizations can begin the investigation. If suspicious
cases are identified early—within one or two weeks of a claim being filed—then
with diligent and rigorous inquiry, claimants realize someone is watching. They
understand that they’ll be held accountable to their stories, and further abuse
of the system will likely be deterred.
Integrated Early Intervention for Future
Success
By using an early intervention approach,
organizations proactively engage injury management, quality care, and optimal
RTW coordination to achieve improved outcomes. Ultimately, organizations want
to provide prompt, appropriate, and cost-effective care that brings employees
back to work quickly and safely. Many organizations utilize modified duty to
enable workers to stay productive as they recover on the job, so there’s a
greater likelihood that these employees will return to full duty.
Success in early intervention cannot be
achieved overnight, but gradual adoption and transformation with ongoing
efforts to educate stakeholders about the need and value of this approach is
attainable. As organizations start to achieve results, they should use their
success stories to illustrate the benefits to other remaining departments that
have yet to reap the advantage of fully adopting and embracing these
initiatives.
Paul Binsfeld is CEO of Company Nurse, a
firm specializing in injury management for workers’ compensation
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